Season 2 is over. The next call for applicants will launch in November 2023. Sign up here to receive some updates.
A training, coaching and mentoring program to become web3 literate to enhance arts and culture.

WAC Museums is an educational program offered to twelve arts and culture institutions by We Are Museums, in collaboration with LAL Art.

WAC Museums
The Program
As arts institutions navigate social, environmental, and economic flux, web3 offers a new world of challenges and opportunities. While cultural institutions struggle to find their way into web3, a generation of crypto-native collectors have their sights on the legacy artworld, and new protocols challenge the meaning of the word “curation”. But in an ecosystem of $69 million .jpgs and promises to change the world, how can the arts and culture sector see through the hype and build a sustainable institution with the blockchain?
Our Goals

  • Educate and onboard eight arts and culture institutions onto web3. We’ll give them a crash course on the blockchain and NFTs, and plenty of good ideas on how to use them.

  • Create a body of examples of web3 working for cultural institutions. Not only are these inspiring proofs-of-concept, they’re open-source software institutions can use to build their own future.
Our Areas of Research

  • How arts and culture institutions can use web3 technology to further their mission for social good, and a commitment to diversity, equity, and inclusion.

  • How institutions can include web3 in their commitment to environmental justice. This includes frank discussions of environmental justice, sustainable practices, and climate activism.

  • How institutions can use web3 to navigate the financial crisis weighing down on the culture sector. We research new models for fundraising, membership, and revenue distribution.
Who was part of the first cohort?

BeFantastic (India), C/O Berlin (Germany), Light Art Space Foundation (Germany), NXT Museum (The Netherlands), Octobre Numérique (France), Signal Festival (Czech Republic), Van Gogh Museum (The Netherlands), Villa Albertine (United States)
Who was part of the second cohort?

ACMI - Australian Centre for the Moving Image (Australia), Belvedere Museum (Austria), Haus der Kunst München (Germany), HEK - House of Electronic Arts (Switzerland), French Ministry of Culture (France), Institute for Sound and Music (Germany), Musée d'Orsay and Musée de l'Orangerie (France), Museum of Modern and Contemporary Art Sri Lanka (Sri Lanka), National Taras Shevchenko Museum (partnering with ArtAegis and Modern Art Research Institute) (Ukraine), The Reel Store (United Kingdom), The Royal College of Art (United Kingdom) and the Wooko Makandie Foundation (The Netherlands).
WAC Museums Unpacked