WAC Lab: A Catalyst for Transformation
WAC Lab represents a transformative opportunity to reshape the art and culture landscape through web3 literacy and experimentation. It transforms knowledge seekers into advocates, ensuring that adoption aligns with strategic goals. By nurturing a generation of digitally empowered cultural professionals, we envision a future where web3 innovation seamlessly enriches institutions' expression and audience engagement.
Guiding Arts & Culture Through Transformation
After more than a decade of guiding museums through change and innovation, We Are Museums embarked in 2021 on a web3 journey with the program “WAC Lab” (which stands for ‘Web3 for the Arts and Culture’), catalyzing the fusion of art and culture with web3 technologies. With the support of key partners, our mission is to equip professionals with web3 literacy, leveraging a range of innovative programs and resources. As the ultimate educational platform for web3 innovation in the arts and culture, our vision unfolds, uniting cultural institutions and builders to usher in socio-technological evolution.
Origins
Designed in closed collaboration with TZ Connect (former Berlin entity of the Tezos Foundation) and LAL Art, and prototyped with LAS Art Foundation, WAC Lab was launched in December 2021 in ArtBasel Miami Beach.
Designed in closed collaboration with TZ Connect (former Berlin entity of the Tezos Foundation) and LAL Art, and prototyped with LAS Art Foundation, WAC Lab was launched in December 2021 in ArtBasel Miami Beach.
Our Recipe
WAC Lab stands out through its fusion of web3 technology with the rich tapestry of art and culture. Our approach blends theoretical insights and practical applications with mentoring and coaching, ensuring participants not only understand web3 but can also effectively implement it within their institutions. We also work through seasons, giving space and time for the market and participants to evolve and mature.
WAC Lab stands out through its fusion of web3 technology with the rich tapestry of art and culture. Our approach blends theoretical insights and practical applications with mentoring and coaching, ensuring participants not only understand web3 but can also effectively implement it within their institutions. We also work through seasons, giving space and time for the market and participants to evolve and mature.
They supported WAC Lab along the way
Strategic Objectives
- Onboarding and Engagement: Proactively introduce arts and culture players to web3 benefits.
- Education and Empowerment: Empower art and culture professionals with essential web3 skills.
- Innovation and Collaboration: Stimulate blockchain integration and development, and transformative partnerships.
They took part in WAC LAb
BeFantastic (India), C/O Berlin (Germany), Light Art Space Foundation (Germany), NXT Museum (The Netherlands), Octobre Numérique (France), Signal Festival (Czech Republic), Van Gogh Museum (The Netherlands), Villa Albertine (United States), ACMI - Australian Centre for the Moving Image (Australia), Belvedere Museum (Austria), Haus der Kunst München (Germany), HEK - House of Electronic Arts (Switzerland), French Ministry of Culture (France), Institute for Sound and Music (Germany), Musée d'Orsay and Musée de l'Orangerie (France), Museum of Modern and Contemporary Art Sri Lanka (Sri Lanka), National Taras Shevchenko Museum (partnering with ArtAegis and Modern Art Research Institute) (Ukraine), The Royal College of Art (United Kingdom), the Wooko Makandie Foundation (The Netherlands).
Brian Beccafico, Charlotte Kent, Bernadine Bröcker Wieder (Arcual), Kristina Leipold (LAS Art Foundation), Sarah Odenkirk, Mo El-Sayed (Ledger), Benjamin Fuentes (Marigold), Regina Harsanyi (Museum of Moving Image NYC), Michael Nguyen (FeralFile), Martijn van Schaik (Metaseum), Julie Walsh, Sutu, Jesse Damiani, Frédéric Laffy (ArtConsortium), Nina Roehrs, Anika Meier (expanded.art), Sammie Veeler (NewArt City), Paul Schmidt (fxhash), Foteini Valeonti, Erika Knierim, Alex Estorick (Right Click Save), Fabien Siouffi (Octobre Numérique), Merel van Helsdingen (NXT Museum), Christopher King (ClubNFT), Sebastien Heimann (TheGoodSociety), Carlota Dochao (Superblue), Sasha Stiles (TheVERSEVerse).
Smartchain, fx(hash), Keru, Marigold, Naan Wallet, dOrg / Homebase, Lucify
Karen Levy (AIKA), Stina Gustafsson, Elena Zavelev (CADAF), Sammie Veeler (NewArtCity), George Vitale (Synthesis Gallery), Nate Nelson, Tristan Nicolaides (TZ Connect), Elian Carsenat (UnCopied), Douglas McCarthy, Kirk Finkel (untitled,xyz), Nina Röhrs, Alfredo (fxhash), Bernadine Bröcker Wieder (Arcual), Gauthier Zuppinger, Charlotte Kent, Rahim Unlu and Julie Walsh (NFT Biennial), Brian L Frye, Tina Rivers Ryan (Buffalo AKG Art Museum), Jason Bailey and Christopher King (ClubNFT), Delphine Ract Madoux, Ruth Catlow (Futherfield), Penny Rafferty, Anika Meier (Expanded.art), Cynthia Gayton, Chanel Verdult (UnicornDAO), Regina Harsanyi (Museum of the Moving Image), Eric Grebille (Opéra de Paris), Henri Jouhaud (Polyconseil), OBVIOUS, Christiane Paul (Whitney Museum of American Art), Martijn Van Schaik (Metaseum), Lady Cactoid, Constance de Marliave (Musée d'Orsay), Madeleine Pierpont (MoMA), Sean Moss-Pultz (Bitmark), and more to come.