WAC Lab: A Catalyst for Transformation
WAC Lab (Web3 for the Arts & Culture) represents an opportunity to reshape the art and culture landscape through web3 literacy and experimentation.

It turns knowledge seekers into advocates, ensuring that adoption aligns with strategic goals. By nurturing a generation of digitally empowered cultural professionals, we envision a future where web3 innovation seamlessly enriches institutions' expression and audience engagement.

WAC Lab was launched in 2021 by We Are Museums, an NGO based in France.
Guiding Arts & Culture Through Transformation
After more than a decade of guiding museums through change and innovation, We Are Museums embarked in 2021 on a web3 journey with the program “WAC Lab” (which stands for ‘Web3 for the Arts and Culture’), catalyzing the fusion of art and culture with web3 technologies. With the support of key partners, our mission is to equip professionals with web3 literacy, leveraging a range of innovative programs and resources. As the ultimate educational platform for web3 innovation in the arts and culture, our vision unfolds, uniting cultural institutions and builders to usher in socio-technological evolution.
Designed in close collaboration with TZ Connect (former Berlin entity of the Tezos Foundation) and LAL Art Advisory, prototyped with LAS Art Foundation, WAC Lab was launched in December 2021 in ArtBasel Miami Beach.
Onboarding and Engagement:
Proactively introduce arts and culture players to web3 benefits.
Education and Empowerment:
Empower art and culture professionals with essential web3 skills.
Innovation and Collaboration:
Stimulate blockchain integration and development, and transformative partnerships.
Who We Are
A team of passionate arts & culture professionals decided to join forces to onboard museums on their web3 journey.
  • Diane Drubay
    Founder & Executive Lead
  • Maxime Laprade
    Operations Lead
  • Fanny Lakoubay
    Education Lead
  • Dani Jozsef
    Blockchain & AI Lead

but also

Kitti Borissza, Facilitator (LinkedIn)

Maria Clara Pessoa, Copywriter (LinkedIn)

Victor Motta, Video Producer (Linkedin)

The Z Link, Marketing & Comms (Website)

And more.

Press Review
Since 2021, our programs have been featured in prestigious media such as The Art Newspaper, Le Quotidien de l'Art, Decrypt, Decential, and many more.
Check our press review
Our Partners
They supported WAC Lab along the way
Who joined WAC Lab?
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